Privacy policy

Privacy Policy

Last updated: September 19, 2026

YUAN YI TANG operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). YUAN YI TANG is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.

  • Account information including your username, password, preferences, and settings.

  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with us including information you provide when contacting customer support.

  • Device information including information about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

  • Automatically through the Services including from your device when you use our products or services or visit our website, and through cookies and similar technologies.

  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide the Services, process payments, fulfill orders, remember your preferences, send account and order notifications, process purchases and returns, arrange shipping, facilitate customer support, and improve your shopping experience.

  • Marketing and Advertising. We may use your personal information for marketing and promotional purposes, including sending promotional communications where permitted by applicable law and showing advertisements for products or services.

  • Security and Fraud Prevention. We may use your personal information to authenticate accounts, provide a secure shopping experience, detect and investigate potentially fraudulent, illegal, unsafe, or malicious activity, and protect our Services.

  • Communicating with You. We may use your personal information to provide customer support, respond to inquiries, and maintain our business relationship with you.

  • Legal Reasons. We may use your personal information to comply with applicable law or respond to valid legal processes and lawful requests from government authorities, and to enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, service providers, and other third parties who perform services on our behalf, such as payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.

  • With business and marketing partners where applicable to provide marketing services or advertising.

  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship products or through your use of social media features or login integrations.

  • With our affiliates or otherwise within our corporate group, where applicable.

  • In connection with a business transaction, legal obligation, enforcement of applicable terms or policies, or to protect the Services, our rights, and our users.

Depending on where you reside, you may have a right to opt out of certain uses of your personal information for targeted advertising or other purposes recognized under applicable privacy laws.

You can exercise applicable opt-out rights here:

https://yuanyitang.store/pages/data-sharing-opt-out

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit to the Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside.

Shopify may also process information obtained from your interactions with our store and Shopify services to provide and improve its products and services.

To learn more about how Shopify uses your personal information and the rights you may have, please review the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

Depending on where you live, you may exercise certain rights with respect to personal information processed by Shopify through the Shopify Privacy Portal:

https://privacy.shopify.com/en

Third Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties.

If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We are not responsible for the privacy or security practices of third-party websites or platforms.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the contact details below so that we can review the request.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security.

We retain personal information for as long as reasonably necessary to provide the Services, maintain accounts, process transactions, comply with legal obligations, resolve disputes, and enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information.

These rights are not absolute and may apply only in certain circumstances, subject to applicable law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.

  • Right to Delete. You may have a right to request deletion of personal information we maintain about you.

  • Right to Correct. You may have a right to request correction of inaccurate personal information.

  • Right of Portability. In certain circumstances, you may have a right to receive a copy of your personal information or request that it be transferred to a third party.

  • Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have rights under applicable privacy laws to opt out of certain uses of your personal information for targeted advertising or other purposes.

You can exercise applicable opt-out rights here:

https://yuanyitang.store/pages/data-sharing-opt-out

If you receive promotional emails from us, you may unsubscribe at any time using the unsubscribe option provided in those communications.

We may continue to send non-promotional communications relating to your account, orders, transactions, or other necessary Services.

UK and European Economic Area

If you reside in the UK or European Economic Area, and subject to applicable local law, you may have additional rights, including the right to object to or restrict certain processing activities and the right to withdraw consent where processing is based on consent.

You may exercise applicable rights by contacting us using the contact information below.

To learn more about how Shopify processes personal information, please visit:

https://privacy.shopify.com/en

We may need to verify your identity before processing certain requests, as permitted or required by applicable law.

We will respond to applicable requests within the time required by law.

Complaints

If you have concerns about how we process your personal information, please contact us using the contact information below.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

For the EEA, information about data protection supervisory authorities is available through the European Data Protection Board:

https://edpb.europa.eu/about-edpb/about-edpb/members

International Transfers

Your personal information may be transferred, stored, and processed outside the country in which you live.

Where required by applicable law, we will use appropriate recognized mechanisms for international data transfers.

If personal information is transferred from the European Economic Area or the United Kingdom, we may rely on recognized transfer mechanisms such as Standard Contractual Clauses or other legally recognized mechanisms, as applicable.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, legal requirements, or other operational needs.

When we make changes, we will post the revised Privacy Policy on this website and update the "Last updated" date as required by applicable law.

Contact

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise applicable privacy rights, please contact us at:

Email: yuanyitangch@gmail.com

Trade Name: YUAN YI TANG

For the purposes of applicable data protection laws, YUAN YI TANG is responsible for the processing of personal information in connection with the Services, subject to applicable law.